Power BI is a software tool used to pull data-driven business decisions. It offers so much from data preparation to interactive dashboards to aesthetically engaging visualizations in one software solution. All businesses are unique in terms of their accomplishments and challenges, and the customers are also diverse, having varied needs and goals. Therefore, one size fits all solutions have no place in these markets.
This is where business intelligence (BI) demonstrates its role in analyzing various data to develop solutions or inform decision-making. BI is an always-evolving technology utilized by most businesses to leverage the potential of this technology and ensure a personalized experience for the customers. An organization's success relies heavily on BI as it helps them adopt distinct selling and marketing strategies based on business analytics.
Now that we know the importance of BI, why use Power BI for business analytics? What makes this technology stand out from the rest? This guide takes a closer look into what Power BI is made of and its impact on Business intelligence. It will explain the key features of Power BI and how it works in the world of data visualization.
Key Features of Power BI
Power BI could be defined as a cloud-based business analytics service that offers many perks such as easy access to data, 360-degree view of the enterprise, rapid insight, collaboration, intuitive data analysis, etc. This tool gathers data from multiple sources and lets you view all your data through a single pane of glass. It further develops analytical reports using live tools such as live dashboards and facilitates metrics and performance indicators.
Thanks to Power BI, many business challenges can be mitigated, especially through Power BI integration with power apps. Microsoft PowerApps help build better business solutions, and Power BI's native integration provides real-time data management and allows you to obtain live data insights as well. Here are some of the key features of Power BI that explains why it is a leader in the market today:
- Wide range of visualizations: Power BI offers detailed and visually appealing visualizations. It also lets you create data reports and attractive dashboards to represent your data.
- Get Data feature: This feature lets you select data from a multitude of sources. These data sources range from on-premise to cloud-based storage that can be both structured or unstructured.
- Filter the dataset: Dataset filtration is another top feature of Power BI that lets you filter the datasets using built-in connectors such as Excel, SQL database, MailChimp, etc.
- Dashboard customization: Power BI allows you to customize your dashboards according to your varied needs. These dashboards can have multiple visualizations and are shareable and printable as well.
- Tile design flexibility: One block of visualization in Power BI is represented in the form of tile. It gives you a clearer view of dashboard information and can be adjusted at per user's convenience.
- Top 5 Reasons Why Power BI is the Best Business Intelligence Solution
This cloud-based BI service provided by Microsoft allows you to transform your data into meaningful data completely. It shares powerful insights and also analyzes data to create the most accurate business analytics. This platform joins other PowerApps such as Microsoft Power Automate that help streamline business processes and help execute BI solutions to their best abilities.
Listed below are the top five reasons why Power BI remains the go-to platform for BI solutions:
- Ease of use: Since Power BI has a simple and easy-to-use interface with built-in intelligence that connects to multiple data sources, it suggests the best reporting element by selecting the appropriate attributes for your reports.
- Simple yet powerful
- : This BI platform provides the best possible BI solutions. It implements automated data saves that ensure consistent and up-to-date data, which further streamlines end-user reporting activities.
- Open-source visualization: Power BI has a wide range of data visuals such as matrix, tables, scatter, line, bar, column, map, etc., for diverse functionalities. There are also free custom visuals that will help you to represent your data in its best form.
- Advanced Excel features:
Power BI seamlessly integrates with Excel without ever having to export files. In addition, this platform is relatively easy to handle for MS Excel users, making it easy to transform and ingest business data from the get-go.
- Security features: This BI platform lets you manage data security using the same UI, implying that you do not need other tools to meet data regulatory standards.
Power BI solutions empower your business and consolidate your data streams by enhancing accessibility leading you to make smart business decisions. It provides smarter insights as that is the number one reason why it is gaining popularity among businesses that seek rich data reporting, better insights, and interactive, smart dashboards. Power BI improves these characteristics across the organization without missing a beat.
